Overview

As Senior Graphic Designer, I developed The Plexus Groupe’s comprehensive brand standards system, creating a 29 page guideline document and companion quick reference guide to ensure consistent application of the brand across marketing, sales, internal communications, presentations, digital assets, and environmental graphics. The system establishes clear standards for logo usage, typography, color palettes, photography, iconography, and visual hierarchy, providing associates with a unified framework for brand execution.

Overview

To support Plexus producers in client presentations and business development efforts, I designed a comprehensive PowerPoint template system that aligned with the company’s brand standards while improving usability and consistency across teams. The template included a flexible library of slide layouts, content modules, cover pages, section dividers, data driven slides, service overviews, and visual storytelling components that allowed associates to quickly build professional presentations without needing design support.

The system was developed to balance brand consistency with real world usability, giving producers a polished framework for prospecting, client meetings, and proposal presentations. Careful attention was given to typography, color hierarchy, image treatment, and content organization to ensure information remained clear, engaging, and visually consistent regardless of who created the presentation.

This template became part of a broader suite of presentation resources used throughout the organization, helping streamline the creation of sales and marketing materials while reinforcing the Plexus brand across client facing communications. By providing a scalable design system rather than a single deck, the template empowered teams to create customized presentations more efficiently while maintaining a professional and cohesive visual identity.

Overview

LocalJobSeeker.com was created as a digital platform connecting job seekers with local employment opportunities. As part of the brand development process, I designed a visual identity centered around the idea of discovery and location based search. The logo combines a stylized map pin and eye inspired symbol to represent visibility, awareness, and opportunity. Supported by a custom wordmark and modern color palette, the identity was designed to scale across web, mobile, social media, and marketing materials while establishing a recognizable and engaging brand presence.

Overview

ApartmentPicks.com was developed as a digital apartment search platform designed to help renters discover and compare housing opportunities in their local market. I created the brand identity to feel approachable, optimistic, and welcoming while standing apart from traditional real estate brands. The logo combines a stylized “A” with the visual language of a roofline, reinforcing the connection to housing and homeownership while maintaining a clean, modern aesthetic. A warm gradient color palette was selected to evoke comfort, community, and accessibility, while also serving as an effective accent throughout the website, landing pages, and digital advertising campaigns. The identity was designed to scale seamlessly across web, mobile, social media, and marketing assets, creating a recognizable brand experience throughout the customer journey.

Overview

Autofinder Direct was developed as a vehicle search and lead generation platform designed to help shoppers quickly find available vehicles and connect with dealerships. For the brand identity, I modernized an existing logo while preserving key visual elements associated with the original brand. The concept combines the initials “a” and “d” with a magnifying glass icon, reinforcing the idea of vehicle discovery and search. The circular mark creates a recognizable symbol that functions effectively across digital platforms, mobile applications, and advertising campaigns.

The blue and yellow color palette was selected to convey trust, visibility, and confidence while helping the brand stand out in a highly competitive automotive marketplace. The simplified geometric construction and clean typography create a modern, approachable identity that scales consistently across websites, landing pages, banner advertising, social media, and other digital marketing assets.

Overview

I led a comprehensive refresh of the company’s visual identity to create a more modern and recognizable brand presence. The original logo lacked distinction and scalability across digital platforms, so the redesign focused on improving readability, strengthening brand recognition, and creating a more versatile system for web, mobile, video, and advertising applications.

The updated logo retains the established Web2Carz name while introducing a more refined typographic treatment and a custom “2” that serves as the focal point of the identity. A complementary icon was developed from the numeral, creating a recognizable brand mark that could be used independently across social media profiles, mobile applications, video content, and marketing materials. The refreshed color palette modernized the brand while maintaining continuity with the company’s existing visual equity.

The result was a cleaner, more professional identity that better reflected Web2Carz’s position as an automotive research, review, and lead generation platform while providing a flexible foundation for future digital marketing initiatives.

Overview

Easy Auto Saver was developed as a lead generation platform focused on helping consumers discover vehicle financing opportunities, savings programs, and automotive purchase incentives. The goal of the brand was to create a visual identity that felt modern, approachable, and energetic while reinforcing the platform’s focus on automotive savings and accessibility.

The logo centers around a custom letter “e” that doubles as a stylized steering wheel, creating an immediate connection to the automotive industry. A sweeping horizontal element introduces a sense of motion and forward momentum, symbolizing both driving and the process of helping consumers move toward better vehicle financing options. This combination of form and movement transforms a simple letterform into a memorable brand symbol that can stand alone across digital platforms and marketing materials.

The vibrant teal and purple color palette was selected to differentiate the brand from traditional automotive websites while conveying trust, innovation, and affordability. The resulting identity system provides a flexible foundation for websites, landing pages, social media campaigns, display advertising, and lead generation initiatives, helping establish a recognizable presence within a competitive automotive marketplace.

Overview

Auto Allies was developed as a consumer focused automotive brand centered on trust, partnership, and guidance. I created a custom logo featuring two interlocking “a” forms that symbolize connection and support throughout the vehicle shopping experience. The mark was designed using Golden Ratio inspired proportions to create balance and visual harmony, while the modern color palette helps the brand stand out across digital platforms and marketing materials.