Overview

AutoFinderDirect was a complete UX/UI redesign and rebranding initiative for one of Web2Carz’s lead generation microsites. The platform was designed to connect automotive shoppers with dealership partners by guiding users through a streamlined vehicle search and lead capture experience. As part of a larger ecosystem of five acquisition focused microsites, the challenge was to develop a scalable design system that could be adapted across multiple brands while maintaining a consistent user experience and maximizing conversion opportunities.

My role included UX strategy, user interface design, branding, front end layout planning, and responsive design. The primary objective was to reduce friction in the lead generation process by simplifying vehicle search workflows and presenting users with a clear path toward submitting their information. Particular attention was given to form design, visual hierarchy, and mobile usability, as the majority of traffic originated from smartphones and tablets.

The interface was built around a highly visible search module that allowed users to filter by vehicle type, make, model, budget, and credit profile. By prioritizing key decision points and minimizing unnecessary navigation, the experience encouraged users to progress through the funnel while maintaining engagement. The design system also included responsive layouts, custom branding, iconography, and visual assets that could be adapted for desktop and mobile environments.

Beyond aesthetics, the project focused heavily on business performance. The desktop experience was expanded to support additional advertising and monetization opportunities while preserving usability across screen sizes. The resulting design established a reusable framework that was later applied to additional Web2Carz microsites, helping create a consistent user experience across the company’s lead generation network while supporting dealership acquisition and revenue goals.

Overview

ApartmentPicks was designed as a comprehensive apartment search platform that combined rental discovery, content marketing, and lead generation into a single user experience. Unlike many of the Web2Carz microsites, which focused primarily on lead acquisition, ApartmentPicks functioned as a full featured housing resource, providing users with access to verified rental listings, leasing incentives, amenities, pet policies, location mapping, and apartment related educational content.

My role included brand development, UX strategy, user interface design, responsive layouts, and front end design direction. The primary challenge was balancing the needs of multiple stakeholders: creating a useful apartment hunting experience for consumers while supporting business objectives through lead capture, advertising placements, and affiliate partnerships. The design needed to establish trust and encourage engagement while guiding users toward property inquiries and information requests.

The user experience centered around a prominent search tool that allowed renters to quickly explore available housing options by location. Supporting content was incorporated throughout the site to improve search engine visibility, provide value to prospective renters, and create additional entry points into the platform. The interface was designed with a mobile first approach while maintaining a fully featured desktop experience capable of supporting larger advertising units and additional content modules.

The final product served as both a rental search destination and a revenue generating platform, combining lead acquisition, content marketing, and advertising monetization within a cohesive and scalable user experience. The project demonstrated the ability to design for both user needs and business goals while maintaining a consistent visual identity across multiple devices.

Overview

This project involved the UX/UI design of a lead generation landing page created for Web2Carz in partnership with Carvana. The goal was to create a streamlined user experience that encouraged visitors to begin the auto loan pre qualification process while minimizing friction and maximizing conversion opportunities. Rather than overwhelming users with a lengthy form, the experience focused on a single entry point supported by clear messaging and trust building elements.

My role included UX strategy, interface design, visual hierarchy, and conversion focused layout planning. The landing page served as the first step in a larger acquisition funnel, guiding users toward lead submission while supporting Web2Carz’s business objective of connecting qualified consumers with automotive financing opportunities through its dealership and lending partners.

Overview

Easy Auto Saver was a lead generation platform designed to connect consumers with automotive financing opportunities through a guided qualification process. Unlike a traditional landing page, the experience was built around a multi step acquisition funnel that collected vehicle preferences, financial information, and contact details in order to match users with relevant lending and dealership partners. The challenge was creating an experience that could gather a significant amount of information while maintaining user engagement and minimizing abandonment throughout the process.

My role included brand identity development, UX strategy, user interface design, form architecture, and conversion focused design. The experience was carefully structured using progressive disclosure principles, breaking complex data collection into manageable steps that felt approachable and easy to complete. Vehicle selection, location, employment, income, and financing information were collected through a streamlined workflow that prioritized clarity and usability while reducing perceived effort.

Visual design played an important role in reinforcing trust and encouraging completion. The interface combined clean layouts, simplified form controls, and a vibrant green accent color intended to communicate opportunity, approval, and financial accessibility. Each step was designed to provide a clear path forward, guiding users through the qualification process while supporting the business objective of generating highly qualified automotive finance leads.

The resulting platform served as both a consumer financing tool and a scalable acquisition engine, demonstrating the balance between user centered design and conversion driven business goals. The design system and funnel architecture were also developed with flexibility in mind, allowing similar workflows to be adapted across additional Web2Carz lead generation properties.

Overview

This project involved the design of a lead generation landing page and qualification funnel created to recruit new drivers for Lyft. The challenge was to develop a unique visual identity for the campaign while maintaining a look and feel that felt familiar to Lyft’s existing brand. The experience needed to build trust with prospective drivers while guiding them through a streamlined qualification process designed to identify eligible candidates.

My role included branding, UX strategy, interface design, illustration direction, and conversion focused form design. The landing page used a custom color palette, iconography, and promotional messaging inspired by Lyft’s visual language while establishing a distinct campaign identity. The qualification process was designed to reduce friction by presenting users with a series of simple screening questions, allowing them to quickly determine eligibility while maintaining engagement throughout the funnel.

The final experience balanced brand consistency with business objectives, creating a clear path from initial interest to lead submission. By combining custom visuals, concise messaging, and an intuitive mobile first workflow, the campaign provided an effective acquisition tool for recruiting qualified rideshare drivers while supporting partner marketing goals.

Overview

This project focused on redesigning the mobile experience for Web2Carz, a platform that combined vehicle shopping, automotive research, financing resources, and lead generation tools. The challenge was to modernize the interface while creating a clear and intuitive navigation structure that could accommodate a large volume of content and services without overwhelming users.

My role included UX strategy, information architecture, interface design, and mobile navigation planning. I began by auditing the site’s existing content and service offerings to identify redundancies, simplify navigation paths, and better organize information. Services were grouped into logical categories such as vehicle shopping, research, financing, and site features, creating a more structured experience that allowed users to quickly locate the tools and resources most relevant to their needs. The redesigned interface also introduced a modernized search experience, improved visual hierarchy, and streamlined interactions optimized for mobile users.

The result was a cleaner, more scalable mobile platform that improved usability while supporting Web2Carz’s business objectives of increasing engagement, promoting content discovery, and driving users into vehicle search and lead generation funnels.

Icons

I designed excusive icons that would represent each service. You can view the icons in the images below.

Overview

Local Job Seeker was designed as a mobile first web application focused on helping users quickly discover relevant job opportunities within their local area. The primary objective was to create a streamlined search experience that balanced user engagement, lead generation, and PPC advertising revenue without sacrificing usability. The challenge was designing an interface that encouraged users to begin a job search immediately while keeping the results page clean and easy to browse on mobile devices.

My role included UX strategy, UI design, branding, interaction design, and front end implementation. To improve the search experience, I designed a custom search interface featuring a hide and reveal animation that minimizes the search controls once a query is submitted. This allowed users to focus on job listings while still providing quick access to refine their search when needed. The visual design incorporated the Local Job Seeker brand identity through a modern color palette, custom illustrations, and a clean mobile layout optimized for accessibility and engagement.

The final product provided an intuitive job search experience that supported both business objectives and user needs. By combining a simplified search workflow, strategic advertising placement, and an engaging visual identity, the platform was able to capture user data, promote job discovery, and create a scalable framework for future growth.