Photography
This collection features automotive photography created for exclusive vehicle reviews as well as personal documentary photography projects exploring typography, signage, urban environments, and visual storytelling. The work demonstrates both commercial photography and creative exploration through composition, lighting, color, and narrative.
Automotive Photography
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Role
Photographer / Graphic Designer
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Team
Editor-in-Chief / Marketing Manager / Marketing
Overview
Automotive photography combines technical precision with visual storytelling, requiring an understanding of both the vehicle and the audience. As the sole photographer for Web2Carz’s exclusive vehicle reviews, I was responsible for the entire creative process from location scouting and vehicle positioning to photography, color correction, and final image production. Each shoot was designed to highlight a vehicle’s unique design language, performance character, and brand identity while supporting editorial content and digital marketing initiatives.
Working with manufacturers including Ford, Mazda, Audi, BMW, Mercedes-Benz, and Lexus, I developed photo sets that balanced product accuracy with aspirational imagery. My approach focused on capturing vehicles within environments that complemented their intended market positioning, using composition, lighting, depth, and perspective to create engaging visual narratives. After each shoot, I performed all post production work, including color grading, retouching, and image optimization for web publication, ensuring consistency across the Web2Carz review platform.
Beyond documenting vehicles, these photographs were created to influence perception and enhance the reader experience. Whether highlighting luxury, performance, practicality, or craftsmanship, each image was designed to communicate the personality of the vehicle while supporting the editorial review. The result was a library of exclusive automotive photography that strengthened brand credibility, increased reader engagement, and elevated the overall quality of the publication.
Boring Signs of Chicago
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Role
Photographer, Designer
Overview
Boring Signs of Chicago began as a personal exploration of the overlooked visual landscape hidden throughout the city. Over several years, I photographed aging storefront signs, weathered typography, fading paint, rusted metal, and forgotten pieces of commercial design that most people pass without noticing. What initially appeared mundane revealed a rich visual history shaped by time, commerce, architecture, and changing neighborhoods.
The project examines the intersection of graphic design, photography, and urban anthropology. Rather than documenting landmarks or iconic destinations, I focused on ordinary signs whose deterioration created unexpected compositions of texture, color, typography, and abstraction. Peeling paint, sun faded lettering, rust patterns, and improvised repairs transformed everyday objects into visual artifacts that tell stories about the evolution of Chicago’s commercial and cultural identity.
To showcase the collection, I designed and published a printed photography book featuring curated imagery, custom layouts, and typographic treatments inspired by the signage itself. The project extended beyond print into a dedicated website experience, allowing viewers to explore the collection digitally while preserving the project’s documentary and artistic intent. The result is a body of work that celebrates the beauty found in imperfection and demonstrates how design can emerge naturally through age, use, and environmental change.
